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Anyone interested in making money blogging has gone through at least one blog income report. Supposedly, this information can help you size up the competition. Most often, however, a blog income report will make you feel like you’re never going to reach the same heights.
When I started blogging for income, I also went through other websites to find out what the monetization potential was.
I came across dozens of “too good to be true” accounts. There were people making tens of thousands of dollars per month, traveling the world and quitting their day jobs because blogging happened to be so profitable for them.
A blog income report, however, isn’t as valuable of a tool as most people initially consider it to be.
As you’ve probably noticed already, I don’t publish blogging income reports. There are several reasons why I believe such announcements are made for the sole purpose of bragging (and eventually creating new monetization opportunities for the blog itself).
Here are my top reasons why income from blogging reports suck!
Unimpressive, Unnecessary and Pointless
Yes, blogging can help you earn a lot of money, especially if you choose the right niche.
Your hard work will reward you and there will be no need to do additional marketing through the publication of a blog income report.
In 2019, Blog income reports have become completely unimpressive and pointless? Why? Because most bloggers publish such and most of them claim to make at least 10,000 dollars online.
The most important part of a blog is the content in the specific niche. Even if you’re writing about making money through blogging and online entrepreneurship, you should impress readers with the knowledge you share. This is how you establish your reputation and credibility and not through some income report that may or may not be genuine.
Blog Income Reports Are Boring
If you’ve seen one blogging for income monthly post, you’ve seen them all.
Most of these texts are quite lengthy for optimization purposes. Unfortunately, the text they contain is far from interesting or impressive. Most of it is filler, until you eventually reach a table or a print screen of the information that you were actually looking for.
Income reports are boring to write, which also makes them quite boring to read.
It also seems that bloggers take notes from each other and the style tends to be nearly identical. Not cool, you guys, really not cool!
While it’s entirely possible to make a lot of money blogging, the average blogger doesn’t really generate an income impressive enough to brag about.
A survey focusing on professional bloggers found out that 25 percent of them make 10 to 99 dollars per month. What’s even more surprising, 28 percent earn less than 10 dollars per month and 10 percent have acknowledged that they don’t earn anything. Seventeen percent of bloggers questioned said that they earn 100 to 499 dollars per month and only four percent reported making over 10,000 dollars per month.
If you go through blog income reports, you’d start assuming that most people easily accomplish the 5K to 10K milestones. Numbers, however, paint a completely different picture.
This is why we have to start wondering whether the income reports are genuine or exaggerated. It’s up to you to reach a conclusion.
It’s Nobody’s Business
Really, it’s nobody’s business how much someone makes through their work endeavors.
Comparing yourself to others doesn’t make a lot of sense. Bloggers who publish income reports are tugging on emotional strings. They want you to feel somewhat inferior due to the fact you’re not making as much. They want you to subscribe for a course or buy an ebook that will teach you the “secret.”
Everybody has their own journey.
Some start slow because they’re blogging on the side while having an actual job. Some go viral with their very first post. While knowledge and content writing experience do play a role, a little bit of luck is also required to earn a lot of cash through blogging.
Even if the blog income report is 100 percent accurate, it leaves out a lot of crucial information.
For example, what are the monthly expenses related to maintaining the blog.
A blogger who earns 5K but spends 7K on copywriting, hosting, marketing, etc. is obviously not the example you want to follow.
In addition, most bloggers who post such lucrative information don’t share the amount of time it took them to get to this point or the money they’ve invested through the years. Once again, when such context is provided, the profit could be seen as much less impressive than it actually is.
Clickbait, Clickbait, Clickbait
In the very beginning, blog income reports were something new and intriguing. People were engaged and inspired by the information.
We live in a world, however, were clickbait is starting to get really annoying.
A single blog income report can be quite impressive, especially if it highlights all of the important information. Reports published every single month, however, become repetitive, boring and somewhat spammy.
The only thing this type of content says is “look at me, see how good I am?” What’s the point? How does it enrich the audience? Is the information useful? Is the content entertaining? Does it make people want to find out more? No, no and maybe! Hence, the publication of such reports is really not warranted.
Your Success Depends on Your Effort
Nobody else can give you the key and teach you how to be successful unless you focus on improving your skills every single day.
Yes, the emotional appeal of blog income reports is great. You cannot, however, assume that a person that made X amount of money last month can teach you how to do the same.
Learning is accumulated as you blog, you interact with your audience and analyze your Google Analytics reports. You can also rely on courses and tutorials but some of the best learning opportunities out there are available for free.
Can Be Discouraging to Newbies
As someone who’s just getting started, you shouldn’t be comparing yourself to a person who’s been blogging for years.
Most newbies feel seriously discouraged after reading blog income report. They can’t compare themselves to people who have the audience, the income, the marketing budget and the opportunity to outsource many aspects of content creation/advertising.
In addition, bloggers who have a massive audience are also given access to premium advertising or affiliate marketing opportunities that have pretty strict criteria for the acceptance of new publishers.
It’s a good idea to set some kind of goal. Making 50 dollars per online is possible and you could even amp it up to 100 dollars per day through blogging and other online income generation opportunities.
You shouldn’t, however, feel discouraged because you didn’t hit that goal immediately. For some, online income generation comes with a slow start. If you’re willing to put in the hard work and learn from your mistakes, you’ll eventually get there.
Everyone Started from Zero
Remember this very, very important thing – everyone started from where you are right now.
Even the biggest of bloggers earned 10 dollars per month in the very beginning.
Eventually, they got their break.
This, however, is something you’re not going to read about in income from blogging reports. The struggles aren’t highlighted because they’ll stand in the way of the marketing concept. Bloggers want you to believe that everything’s possible if you follow their course/guide/ebook. The truth of the matter is, however, that universal formulas are non-existent.
Should You Publish a Blog Income Report?
You already know my opinion on the topic but I can’t give you the answer.
A thorough, honest and complex blog income report can be a powerful marketing tool. Some people have made excellent use of this kind of post. They’ve informed the world of their struggles and their losses.
A blog income report can help you move forward, stay accountable and track your own progress.
Remember, however, that blogging income reports can quickly become repetitive and boring. Thus, if you choose to present this kind of information, you should draft a new post whenever you have some milestone information to share.
Think about the quality of the content, much like you would with any other blog post.
Is the reader taking away something useful? How does the publication contribute to your overall traffic increase and audience loyalty strategy?
For now, I’ve chosen to keep my blog income report-free. I don’t know if the strategy is the right one and whether it’s keeping me from increasing my traffic faster. From an ethical standpoint, however, I feel good about the decision and I know it’s the right one for me.
Do you publish income from blogging reports on your website? How do you structure this information and have you seen any benefits from such publications? Don’t hesitate to share your opinion in the comments below (even if your views are radically different from mine – I’d love to have a discussion!).