I learned everything about blogging through trial and error. At the time, however, I wasn’t monetizing and I wasn’t afraid of blogging mistakes. In fact, I viewed my errors as learning opportunities.
Anyone interested in getting paid for blogging, however, will have to adopt a more careful approach.
Coming up with a preliminary plan and learning a few essential skills can prevent some of the most common blogging mistakes rookies make.
Which errors are preventing you from getting paid for blogging? Here are some of the biggest errors and why they’re costing you money.
- Mistake #1: Choosing the Wrong Blog Topic
- Mistake #2: Making the Blog Too Niche or Too General
- Mistake #3: Attempting to Cram in Numerous Monetization Methods at the Same Time
- Mistake #4: The Biggest Blogging Mistakes: No Marketing
- Mistake #5: No SEO
- Mistake #6: No Consistency
- Mistake #7: Plagiarism or Lacking Original Content Ideas
- Mistake #8: Trying to Monetize Every Single Blog Post
- Mistake #9: Grammar Errors, Typos, No Editing
- Mistake #10: Being Fixated on a Blogging Formula
- Mistake #11: Relying on Free Hosting and Blogging Platforms
- Don’t Let Blogging Mistakes Ruin Your Income Generation Efforts
Mistake #1: Choosing the Wrong Blog Topic
You can approach the selection of a blogging niche in several distinctive ways.
One of the biggest blogging mistakes is to choose a topic that’s profitable without being passionate about it.
The quality of your blog posts depends on your knowledge of a topic and your desire to create fun, original and informative content. If you don’t have a lot of interest in the specific field, you’ll soon get tired or your articles will start getting superficial.
Take some time to think about topics you like and enjoy.
Once you’ve narrowed it down to several topic ideas, do your research about profitability. This should never be your first step. You obviously want to make money blogging but if you focus on this aspect of blog creation exclusively, you will be setting yourself up for failure.
Mistake #2: Making the Blog Too Niche or Too General
This blogging mistake is somewhat related to the first one.
The correct blog topic should never be too niche or too general.
If you go too niche, you will attract a very small audience. As a result, getting paid for blogging will become a very difficult task.
Being too general will prevent you from targeting the right keywords and attracting a niche audience. Sure, a general blog may have a large audience. Still, very few of these people will be genuinely interested in your message.
Let’s use my blog as an illustration of the concept.
The blog discusses online entrepreneurship and making money in a digital world. It’s not just talking about making money – a topic that is way too general to monetize properly. It’s also not talking about cryptocurrency investment – a topic that is too niche and that I’m not particularly knowledgeable in.
Finding a balanced and effective approach towards topic selection isn’t always easy. You have to do your research and you also have to check out the competition.
Still, the step plays a vital importance in setting your blog up for success. Take as much time as you need to select the right niche. Otherwise, you will severely reduce your blog revenue generation potential.
Mistake #3: Attempting to Cram in Numerous Monetization Methods at the Same Time
You’ve probably seen those blogs that feature pop-ups, banner-ads, in-text ads, promotional content, affiliate links and self-promo ads for courses and ebooks.
Don’t turn your blog into one of these monsters.
Trying to monetize in every possible way is probably one of the biggest blogging mistakes.
Understand the fact that your audience isn’t stupid. People will know if your blog is created for the sole purpose of income generation. When ads clash with the user experience, however, you’ll quickly lose your audience and your income will go down.
Choose one primary income generation method and stick with it.
There’s one more error linked to this one. Even if you rely on just one monetization method, you may still overdo it.
Featuring 10 banner spots on every single page will obviously contribute to audience fatigue. The same applies to advertising affiliate campaigns that have very little to do with the topic you’re discussing. If the audience isn’t interested in the product or service offerings, people will get annoyed with the shameless promo plugs.
Quality content is your primary focus. Advertising should be relevant and interesting to the respective audience. If an ad doesn’t make sense, you should get rid of it.
Mistake #4: The Biggest Blogging Mistakes: No Marketing
Some people think that blogging is all about writing. While creating quality blog posts is the core of making your project successful, there are other important steps you’ll have to undertake.
Marketing is one of these steps.
Even if you have the coolest blog out there, you will not earn anything if people have no idea of its existence.
There are many digital marketing guides and courses for bloggers. Learn the basics of social media marketing, paid Google searches and PPC campaigns. Inbound marketing is relatively inexpensive and it can yield excellent results.
Mistake #5: No SEO
Search engine optimization is something else you will have to master on top of digital marketing.
Over 80 percent of my traffic comes from Google referrals. People who look for online income generation information come across my articles because they are properly optimized.
The MOZ SEO guide for beginners is an excellent starting point.
Once you begin incorporating search engine optimization in your work, you will see a completely different outcome from your blogging efforts.
Mistake #6: No Consistency
Blogging for money requires commitment.
Even if you don’t post on a daily basis, you have to feature fresh content often enough to keep your audience interested.
If you don’t have a consistent posting schedule and you don’t focus on maintaining the quality of your articles, you will start losing your audience very soon.
People in the online realm are becoming increasingly demanding. They have many sources of information to choose among. When your blog misses the mark, they will simply move on to another online platform.
Having an editorial calendar and attempting to stick to it will ensure the long-term monetization potential of your blog. Try to have at least one new post every few days. As your SEO efforts begin paying off, you can reduce the frequency of posting and focus on reworking some of the content that’s giving you the best results.
Mistake #7: Plagiarism or Lacking Original Content Ideas
How do you come up with new blog post ideas?
Do you take a look at the competition to see what they’ve uploaded recently and just “borrow” the latest topic? That’s an obvious mistake.
Successful bloggers give their audience original content.
Having content that’s based on your unique knowledge and experience is the best strategy for growing your blog. Chances are that you’ll never come up with a topic that’s 100 percent unique and that nobody else has discussed. Still, your actual knowledge will help you give the theme a fresh spin your audience is going to enjoy.
Borrowing topics from others is bad and replicating their content is even worse.
Plagiarism is a big no-no in the worlds of academia, journalism and copywriting. Copy-pasting somebody else’s work can also contribute to Google penalties that will potentially kill your website.
Mistake #8: Trying to Monetize Every Single Blog Post
Just like featuring tons of ads all over the blog isn’t a good idea, attempting to monetize every single blog post really sucks for your audience.
Some of your content is created for SEO purposes. Some of it is there to give your readers a nice, ad-free informative experience.
Think about topics that your audience is going to like. Can you feature relevant ads inside the respective blog post? Great! Do so and people will appreciate the relevant links. Otherwise, make the blog post ad-free. The click through rate (CTR) on links that aren’t relevant is going to be way too low anyways.
Mistake #9: Grammar Errors, Typos, No Editing
Anyone who is serious about getting paid for blogging should respect their audience.
How exactly is the goal accomplished?
The answer is simple – focus on quality.
Blog topics should be chosen to give readers something valuable. The quality of the text should also be verified.
Grammar errors, typos and the lack of editing will have a devastating effect on your reputation.
Every professional writer will tell you that self-editing is one of the biggest challenges out there. You’re so used to your own style that you may oversee obvious mistakes.
For best results, write a text and take some time away from it. When you come back to edit, you’ll have a fresh approach that will enable you to identify and fix errors.
Getting the right tools isn’t going to hurt you, either.
Grammarly is one of the simplest and most effective choices for writers.
With Grammarly, you can identify mistakes and you can also improve your style. Grammarly is available free of charge but if you want to, you can upgrade to a premium account. The premium version gives access to additional checks like a readability score, vocab enhancement suggestions, plagiarism detection and genre-specific writing.
The Hemingway Editor is another great tool that addresses the needs of online writers.
Mistake #10: Being Fixated on a Blogging Formula
You don’t need to be fixated on a blogging formula to be successful.
Some people believe that they need to write a specific number of words to get good search engine positioning. While it’s generally true that longer blogs tend to perform better, the quality of the content is even more important.
Fluff for the sake of reaching a specific word count is not your friend. If you don’t have anything fresh and interesting to add to the topic, end your blog post right then and there.
Formulas don’t work and they’re not universal.
Just because a certain format or a word count has worked for somebody else does not mean you’ll reap the benefits by doing the exact same thing.
Trust your instincts and use your Google Analytics information to see how your blog is performing and which publications are most popular. Such information can shed a lot of light on what you need to do in the future in order to be successful.
Mistake #11: Relying on Free Hosting and Blogging Platforms
We’ll end the list of the biggest blogging mistakes that are costing you money by discussing free hosting and blogging platforms.
Most of us want to make money without spending anything.
Unfortunately, this doesn’t always work in the real world.
In fact, being cheap can prevent you from getting paid for blogging,
A free hosting platform will usually come with limitations on monetization opportunities, security compromises and functionality issues. There will be no customer support to address in the event of your blog going down.
Buying a domain name and hosting isn’t the most expensive thing on the face of the planet. There are dozens of service providers to choose among and most of their packages are pretty affordable.
Let’s take a look at a Hostgator service that’s ideal for bloggers.
You will get a domain name, web hosting , 24/7 live support, automatic weekly data backups and a free website builder for three dollars per month during the first year (an introductory offer). That adds up to 36 dollars for the first year of your blog’s existence – a pretty non-significant amount to invest in the creation of a professional and impressive online presence.
And this is just one of the options you can test out.
Currently, Domain.com has a 3.75 dollars per month hosting plan that allows you to build one website and features free SSL certificate, unlimited storage, 10 databases and 24/7 customer support. Get your affordable Domain.com hosting here.
There’s also a 10 percent discount you can activate on any Domain.com product you can activate by using the discount code DOMAIN10.
Take some time to research hosting and domain name options. Even if you use WordPress as your blogging platform, make sure that the hosting plan gives you efficiency and the freedom to monetize in any way you deem appropriate.
Don’t Let Blogging Mistakes Ruin Your Income Generation Efforts
Getting paid for blogging is possible, even if you don’t have a lot of experience. Starting with a great idea and working on building your audience will eventually pay off.
Understand the fact that most blogging mistakes will not ruin your chances to earn an income altogether.
What matters is learning your lesson and introducing the necessary correction.
Learning from your blogging mistakes can make you stronger and it can enhance the quality of your project in the future.